As the experts declare, the conversion rate is generally a lot less than one percent. In other words, one out of every one hundred visitors on a website makes a purchase.

In my opinion, you should choose your own path to reach your maximum conversion potential. Never be satisfied with your performance. You should be constantly trying to improve your conversion rates. My website has an average conversion rate somewhere between 3 and 5%, and can sometimes reach as much as 9%.

Unless you're selling a high-priced item and making $200 or more per sale, it's virtually impossible to make any real money with only a one percent conversion ratio. Of course, there are a number of exceptions to this rule, and if your website is attracting hundreds or even thousands of visitors a day, then of course you can be quite successful with a small conversion ratio or perhaps even none at all.

Most sites don't have high volume traffic; therefore, even if you don't have any heavy traffic, ask how to go about improving your site ROI (Return on Investment). The formula goes something like this: If you have a one percent conversion ratio, your site is earning $25 per day. So, you will receive quite a return if you keep optimizing your page.

The more money you can make per visitor, the more visitors to your site you should obtain. But, if you could increase your conversion rate to, for instance, 3%, 5%, suddenly someone would make $60 to $100 per day with the same amount of traffic. Improve your conversion rate to 10% and now that $100 per day turns into $200 per day!

To boost your website's conversion rate, consider these tips.

1. Be sure your visitors know exactly what you offer the moment they land on your webpage. Don't make them have to guess; inform them right up front with a clear headline that features the benefits you offer.

2. Make sure your website is well-organized and easy to navigate, eliminating unnecessary flash and silly animations that waste everyone's time to load and make the site seem to take a long time. Eliminate flashing graphics, distracting animated GIFs, and other pop-ups.

3. Use psychologically effective colors. The color blue implies quality, trust, success, seriousness, calmness—the finest option for sales pages. Avoid purple, which signifies uncertainty and ambiguity, and only utilize yellow to highlight keywords and phrases. Make sure the space around your page is as wide-open as possible. This will result in a website that appears very clean and inviting.

4. Opt for your own domain name. Take-away URL names such as, "Geocities", "Angelfire", or "Tripod" have amateur written all over it.

5. Don’t base your opinions on speculation; back up your claims with factbased evidence.

6. Include your name and address on your website, including your phone number and street address.

7. Do not hesitate to use authentic customer testimonials in your marketing materials. Just be sure to get your clients' permission first.

8. Give a money-back guarantee that's fair and reasonable. 30 days is good. Sixty or ninety days are even better!

9. Make sure it is simple for your consumers to pay. Also, make certain you provide all of your consumers with a number of different payment methods. I guarantee, if you solely depend on PayPal, you will discover a decline in sales. There are a lot of people, like you, who just won’t do business with PayPal. It is not a good fit for everyone.

10. When you're running an online business, a healthy and effective sales letter can deliver superb results. 

If you're not capable of writing such a sales letter on your own, hire a professional copywriter to produce the advertisement for you.